Play It By Trust: A Guide to Ethical Digital Marketing


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10 Online Marketers to Follow for Inspiration and Growth

Do your due diligence on platforms like Shopify, Magento, WordPress and Bigcommerce on your available tools to safeguard customer data. Understand how your site is hosted and what security best practices and protocols you should be following. Then, stay up to date with security patches, firewalls, and plug-ins.

As time goes on, some eCommerce platforms and their servers will face end-of-life. Be prepared to deal with changes like this. For example, Magento 1. Picture a car salesman—specifically, try to picture the stereotype. What does he look like? Plaid suit? Creepy mustache? Lots of cheap cologne? If you do, then why are you reading this article? In a store, you take the item off the shelf and you carry it to the register. You have an opportunity to surprise an eCommerce customer with every transaction. You can delight them with unexpected quality, beautiful packaging, or even little extra surprise like a handwritten note or a small freebie.

Your customer is excited to see a box on their porch. They are disappointed that it fails to meet the expectation set by your product listing. You may garner complaints on social media or offline to friends from that customer. You add just a little bit more to a bad reputation. For most eCommerce vendors, inaccurate product data is probably not intentional. If they indicate inaccuracies in your product listings, you need to fix them.

And, you need to fix whatever organizational problem caused it to happen in the first place. You need to make sure that your online business does. There are several technology platforms help you adhere to them. You should also have a lawyer ready to address specific concerns or for dealing with weird edge cases. To learn more about some of the laws that may affect your eCommerce business, here are a few helpful resources:.

I already talked about making sure your product listings are accurate. Sujan co-founded Web Profits , an innovative growth-marketing agency that helps clients gain more customers and grow brand awareness. He is also a partner in several software companies, including ContentMarketer. His book, "Content Chemistry ," is currently in its third edition.

Ethical Branding: A Guide For Creating More Ethical Brands | The Branding Journal

Convert those visitors into leads and customers. Promote it. Content makes the difference between success and failure on the web. Heidi has taught graduate level marketing at a variety of universities.


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  • Ethical Branding: A Guide For Creating More Ethical Brands | The Branding Journal.

She has spoken throughout the U. Where to find her: Find valuable insights with practical marketing tips and tactics at Actionable Marketing Guide. It already exists.

1. Neil Patel.

Strip the audio out of your existing video. Voila, new enhanced content marketing. This is an easy way to extend the lifetime value of your existing content. It avoids the problem of once and done content.

The Power Of Emotional Marketing

Those people have an intimate relationship with Messenger. This is how to change business relationships into personal ones. Entrepreneur Media, Inc.

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The Ultimate Step by Step Digital Marketing Strategy

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Entice consumers to engage with your business

Image credit: Shutterstock. Matthew Toren. What's at risk? Just about everything. Think Enron, Arthur Andersen, World Com, Global Crossing, and a slew of others, including numerous nonprofits that have suffered greatly because they failed to understand the risks of questionable or unethical behavior. We'll refrain from mentioning names here, but if you follow the sector you know who they are. Be Transparent about Your Finances Ever since Deep Throat told Bob Woodward to "follow the money," scrutiny surrounding financial malfeasance has only intensified.

Be sure that you can account to your funders for how your organization spent their money; better yet, how their gifts made a difference in helping you achieve your mission. Poor bookkeeping is no excuse.


  1. Shalimar (BookStrand Publishing Romance).
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  8. Hire a certified accountant, if necessary. Speak Truth to Authority Create a corporate culture in which employees feel free to speak truthfully to management. Surveys show that a large percentage of employees who see misconduct don't speak up either because they believe their superiors won't take action or fear that they will face retaliation if they report what they saw. This hesitation tends to create an unhealthy, at-risk work environment. Legal Should Not be the Litmus Test There's a difference between what's legal and what's ethical, and it is up to an organization's leadership to understand what that difference is.

    Play It By Trust: A Guide to Ethical Digital Marketing Play It By Trust: A Guide to Ethical Digital Marketing
    Play It By Trust: A Guide to Ethical Digital Marketing Play It By Trust: A Guide to Ethical Digital Marketing
    Play It By Trust: A Guide to Ethical Digital Marketing Play It By Trust: A Guide to Ethical Digital Marketing
    Play It By Trust: A Guide to Ethical Digital Marketing Play It By Trust: A Guide to Ethical Digital Marketing
    Play It By Trust: A Guide to Ethical Digital Marketing Play It By Trust: A Guide to Ethical Digital Marketing
    Play It By Trust: A Guide to Ethical Digital Marketing Play It By Trust: A Guide to Ethical Digital Marketing
    Play It By Trust: A Guide to Ethical Digital Marketing Play It By Trust: A Guide to Ethical Digital Marketing

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